[PodcastMN] Player widgets

David Smith dbsmith at atbbs.dyndns.org
Thu May 22 09:04:59 GMT 2008


Well, some of the Big Guys (case in point, Leo LaPorte) regularly have 
ads.  GoDaddy has their little discount code thingie a lot of 'casts 
offer; Audible is spreading, too.  But you need a seriously huge audience 
to attract advertisers, I gather.

I do have AdSense ads on all three websites (long story), and I've made 
nearly $4 over the past three or so years.  Doesn't really pay till you've 
done the work to get the listeners and the web visitors.  It's like the 
restaurant business in that way.  Lots of people get in, lots of people 
don't last long and get out, and even most of the people who stay in don't 
make much, only the really really big guys.

You don't get big in the restaurant business, you get big in the franchise 
business.  Not sure what the equivalent would be in podcasting.  Radio, 
maybe?

It was 19 May 2008, when Garrick Van Buren commented: 

> David,
> 
> Thanks for the clarification. I'm surprised there's still a  
> conversation around advertising in podcasts. All the podcasts I listen  to
> that once had ads haven't for...prolly a year.
> 
> Maybe just me though.
> 
> --
> Garrick.
> 
> On May 19, 2008, at 9:43 PM, David Smith wrote:
> 
> > Actually, no, the player doesn't interject prepended or postpended  ads.
> > But Podtrac does -- the whole idea with signing up for Podtrac's  service
> > is for them to inject the ads at the beginning or end -- with your
> > permission of course.  If they get interest from advertisers.  Which  is
> > why they want surveys of your users, -and- demographic data from you.
> >
> > I use Libsyn as my host and my feed provider.  If you create your own
> > feed, you can redirect each individual file through their system (as 
> > part of the way you design each file link) so the ads are pasted on at
> > the beginning or end, with no further intervention by you.
> >
> > For me to -actually- include their ads, I'd have to change the  
> > hosting of
> > my RSS feed, though not my file hosting.  I'm not planning to go to  that
> > much trouble.  And they won't care anytime soon; I don't have enough
> > listeners to justify advertising.
> >
> > But till it's an issue, I can still use their quite functional Podtrac
> > Player at no cost to me.  Life is good.
-- 

Grizzly's Growls Podcast: <http://grizzly.libsyn.com>
The Life and Times of a Minor Local Celebrity
Blog: <http://grizzlysgrowls.blogspot.com>
Twitter: <https://twitter.com/grizzlysgrowls>





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